Send out a ‘thank-you’ gift after a potential client confirmed a meet-up or arranged a call, to solidify that agreement - maybe a nice cup of coffee, or a ticket to the upcoming game?
Everybody has been in a situation where you have to cancel or reschedule. Besides apologizing, send them a gift to soften the negative situation.
After you’ve signed the contract, express your appreciation to the customer for choosing to cooperate with your business by sending them a gift.
In case you’ve lost touch with your prospective customer, or haven’t heard from them in a while - rekindle your communication by getting them something nice.